Tuesday, February 22, 2011

Media Broadcasters take to Social Media

Media Broadcasters take to Social Media
Media Broadcasters CBS and Viacom have now started using social media as a way to promote their TV shows. CBS recently broadcasted the first episode of its famous reality show Survivor, and Jeff Probst, its host participated in a Twitter discussion about the program. Probst has revealed that he will now be using this approach more regularly to give the show’s viewers that added touch.

CBS boasts of having nearly 50 million Facebook fans for its shows. This company believes that content is extremely important, and writing about the major events is equally important. Every major event from the Academy Awards to the Grammy’s have all done much better than the previous year’s owing to social media. Today, American Idol is not on its way out as people thought it would. Network television is still going strong and will never go away because of social media. Social media helps to enhance broadcast.

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