Monday, March 28, 2011

Social Media boosts Pfizer’s anti-counterfeit campaign

Social Media boosts Pfizer’s anti-counterfeit campaign
Pfizer, the pharmaceutical conglomerate, has been using social media to boost its Real Danger Patient Safety campaign. The second phase of this campaign, which began as a cinema advert, uses Facebook and Twitter to warn the public about the dangers of medicine spam.

The campaign’s website explains that medicine spam is in fact an unwanted online communication that is not only confined to email but can also affect other social media sites as well. Counterfeiters adopt the latest technologies and prey on unsuspecting people.

The campaign explains how Facebook, Twitter, YouTube and other online forums can be used by counterfeiters to send medicine spam. Pfizer’s own Viagra and other erectile dysfunction treatments are some of the most counterfeited drugs, and there are thousands and thousands of websites that sell fake versions. However, the problem is growing what with counterfeiters now targeting lifesaving medication for cancer and heart problems.

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