Wednesday, March 23, 2011

Will Social Media replace market research surveys

Will Social Media replace market research surveys
Will market research surveys be replaced by something more powerful and effective like social media? Many global consumers and marketing experts feel that this is highly possible, what with social media taking the world by storm!

The marketing research industry needs to finally break free of its conventional barriers and resort to using other, more groundbreaking means. Survey research is not a solution to every single thing. With the onset of social media, customers interact and engage with each other in a whole new way across the globe. Social media has indeed changed the way customers think and this is why they are less likely to get involved with research surveys.

Most people in the research industry come in with a firm belief that representation is what it is all about. Yes, it is important to have samples that are representative of a population for some research, but it is important to break free from the notion that being representative is the only solution.

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