Wednesday, May 11, 2011

Does Social Media help with Online Direct Marketing?

Does Social Media help with Online Direct Marketing?
The debate over the importance of social media in the area of online direct marketing continues according to industry experts around the globe. However, the focus of this debate has now shifted to discussing about the best way it gives value to companies. However, there are still those who argue against the use of social media sites like Twitter and Facebook in their online direct marketing campaigns.

There are plenty of marketers today who look beyond the hype of social media, in an attempt to get a better insight about the other marketing methods. They do this in spite of the focus that most companies place on the social media platform.

From technology platforms to analytics, all companies face a number of challenges. Many hire outside partners in order to help them address these issues, but in most places the market is flooded with people think that social media is the only way to build a successful online presence.

6 comments:

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  2. Issues of security and privacy are important in e marketing and shopping through secured sites is one of the major concerns of consumers (Enzmann and Schneider, 2005). Direct email marketing of goods and services has led to debates on spam and the need for strict legislation on email marketing.

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  3. Using social media platforms like Twitter and Facebook can boost a company's popularity, if done the right way. I believe that creating a relationship and building trust to your audience are what makes social media effective. These platforms help establish a buyer-consumer interaction and relation on a personal level that attract them on buying whatever you're advertising.

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