Wednesday, May 11, 2011

Does Social Media help with Online Direct Marketing?

Does Social Media help with Online Direct Marketing?
The debate over the importance of social media in the area of online direct marketing continues according to industry experts around the globe. However, the focus of this debate has now shifted to discussing about the best way it gives value to companies. However, there are still those who argue against the use of social media sites like Twitter and Facebook in their online direct marketing campaigns.

There are plenty of marketers today who look beyond the hype of social media, in an attempt to get a better insight about the other marketing methods. They do this in spite of the focus that most companies place on the social media platform.

From technology platforms to analytics, all companies face a number of challenges. Many hire outside partners in order to help them address these issues, but in most places the market is flooded with people think that social media is the only way to build a successful online presence.

Tuesday, May 10, 2011

Social Media leads to more Targeted Advertising

Social Media leadsMarketers are now saying that social media users’ demographics can be tapped into to bring about more targeted advertising, but are still unsure about how such sensitive information should be handled. But these issues too will eventually be settled.

Social media sites tend to understand the audiences better, and because of this understanding of user behavior, they manage to collect important information each user. But this could also lead to collecting users’ private information, and advertisers should be very careful about using their users’ private information. This can be very important to the user, and this is why it is very important for advertisers to know how to handle it.

Advertisers need users’ personal information to target them with specific products and services that are a part of what they are interested in.

Monday, May 9, 2011

The Latest Trends in Social Media

The Latest Trends in Social Media
Reports have shown that YouTube was the fastest growing social media site in the month of April for the second consecutive month. This online video sharing website now accounts for nearly 1 out of 5 visits to a social networking site. YouTube is now established as the third biggest site, overtaking Hotmail recently.

However, Facebook on the other hand has lost market share of the number of visits for the second consecutive month in a row, dropping to below 55% of market share for the first time since last year.

The fastest climbing social networking sites were Twitter, Yahoo!, Tumblr and Answers. MySpace and Club Penguin have noticeably dropped in market share.

Wednesday, May 4, 2011

Social Networking Sites all set to change Traditional Media

Social Networking Sites all set to change Traditional Media
Social networking sites have taken the world by storm and are all set to change the way that traditional media works. Today, social media has now started giving traditional media a direct link into what targeted audiences actually want instead of depending on assumptions made that are based on various demographics.

Because of the rise in popularity of social networking sites, it has been proposed that there will be a drastic change in way media companies target audiences in the next 5 years. Social media has a very big impact on traditional media and is going to help free all of us of the assumptions that we make in traditional media.

Traditional media basically targets audiences on the basis of age and gender demographics, which rarely gives an accurate depiction of what people actually want. Social media on the other hand, provides marketers with the opportunity to find out what people really want.

Tuesday, May 3, 2011

How to get your Employees to comply with your Social Media Policy

How to get your Employees to comply with your Social Media Policy
Today, more and more businesses are using social networking and media sites to handle a large part of their business. But it is very important for businesses to execute a social media strategy. This involves cultural alignment, building a solid process and training employees so that all the necessary parts of the organization can participate as well. A social organization is truly social when it is active internally as well as externally. And this is where it can get complicated.

Many of the major corporate PR blunders have occurred because of careless employees tweeting from corporate accounts. This is why it is very important to trust the person who you are putting in charge of voicing your brand. But what if the employees communicate from their own accounts?

If you restrict your employees from using their own accounts, they will complain that it is their personal account and they have the freedom to use it as they wish, especially if the employee concerned isn’t customer-facing. But remember that every employee’s account is the face of your company, especially if you are identified as their employer in their profile.

Here are some tips to get your employees to comply with your social media policy:
  1. Before getting started, it is important to first understand the culture of your organization and your employees’ usage of social tools. Understand what your organizations goals are and relate your social media goals with this.

  2. Train your employees and conduct regular workshops.

  3. Make a space like an internal blog, discussion group or wiki where your employees can find answers and ask questions.

  4. Highlight all the “Do’s” and “Don’ts” of your policy. Focus on all the positive behaviors and what people can do to driver their careers.

  5. Create a solid process. Make sure that each part of your organization is completely looped in. Find a good way to share information.

  6. All your employees will want to know what in it for them. Train them well in social media.

Monday, May 2, 2011

Social Media Sites swamped with news of Osama Bin Laden’s Death

Osama Bin Laden’s Death - TwitterIt was announced earlier today that Osama Bin Laden is indeed dead. This momentous news will go down in the pages of history. In years to come, you’ll probably be asked where did you get this news? Most people say that they found out about this from social media sites like Twitter.

As US President, Barack Obama, announced this news today, he not only addressed the world through the TV but through Internet live streaming and social media as well. From the start of the speech, right to the end, Twitter recorded more than 4000 tweets per second.

It has become increasingly common that the news actually broke on Twitter. The news of Osama’s death was released on Twitter even before the President announced it on TV. A few minutes after the media outlets began tweeting, the news was the most talked about in the US. Social media has played a very important role in bringing the world closer to the news, what with photos take from phones being shared across these sites.