Social networking sites have taken the world by storm and are all set to change the way that traditional media works. Today, social media has now started giving traditional media a direct link into what targeted audiences actually want instead of depending on assumptions made that are based on various demographics.
Because of the rise in popularity of social networking sites, it has been proposed that there will be a drastic change in way media companies target audiences in the next 5 years. Social media has a very big impact on traditional media and is going to help free all of us of the assumptions that we make in traditional media.
Traditional media basically targets audiences on the basis of age and gender demographics, which rarely gives an accurate depiction of what people actually want. Social media on the other hand, provides marketers with the opportunity to find out what people really want.
Because of the rise in popularity of social networking sites, it has been proposed that there will be a drastic change in way media companies target audiences in the next 5 years. Social media has a very big impact on traditional media and is going to help free all of us of the assumptions that we make in traditional media.
Traditional media basically targets audiences on the basis of age and gender demographics, which rarely gives an accurate depiction of what people actually want. Social media on the other hand, provides marketers with the opportunity to find out what people really want.
Comments
Post a Comment