Social Media leads to more Targeted Advertising

Marketers are now saying that social media users’ demographics can be tapped into to bring about more targeted advertising, but are still unsure about how such sensitive information should be handled. But these issues too will eventually be settled.

Social media sites tend to understand the audiences better, and because of this understanding of user behavior, they manage to collect important information each user. But this could also lead to collecting users’ private information, and advertisers should be very careful about using their users’ private information. This can be very important to the user, and this is why it is very important for advertisers to know how to handle it.

Advertisers need users’ personal information to target them with specific products and services that are a part of what they are interested in.