Social Media Optimization News | Social Media Marketing Tips

Marketers are now saying that social media users’ demographics can be tapped into to bring about more targeted advertising, but are still unsure about how such sensitive information should be handled. But these issues too will eventually be settled. Social media sites tend to understand the audiences better, and because of this understanding of user behavior, they manage to collect important information each user. But this could also lead to collecting users’ private information, and advertisers should be very careful about using their users’ private information. This can be very important to the user, and this is why it is very important for advertisers to know how to handle it. Advertisers need users’ personal information to target them with specific products and services that are a part of what they are interested in.

Social networking sites have taken the world by storm and are all set to change the way that traditional media works. Today, social media has now started giving traditional media a direct link into what targeted audiences actually want instead of depending on assumptions made that are based on various demographics. Because of the rise in popularity of social networking sites, it has been proposed that there will be a drastic change in way media companies target audiences in the next 5 years. Social media has a very big impact on traditional media and is going to help free all of us of the assumptions that we make in traditional media. Traditional media basically targets audiences on the basis of age and gender demographics, which rarely gives an accurate depiction of what people actually want. Social media on the other hand, provides marketers with the opportunity to find out what people really want.

It was announced earlier today that Osama Bin Laden is indeed dead. This momentous news will go down in the pages of history. In years to come, you’ll probably be asked where did you get this news? Most people say that they found out about this from social media sites like Twitter. As US President, Barack Obama, announced this news today, he not only addressed the world through the TV but through Internet live streaming and social media as well. From the start of the speech, right to the end, Twitter recorded more than 4000 tweets per second. It has become increasingly common that the news actually broke on Twitter. The news of Osama’s death was released on Twitter even before the President announced it on TV. A few minutes after the media outlets began tweeting, the news was the most talked about in the US. Social media has played a very important role in bringing the world closer to the news, what with photos take from phones being shared across these sites.

Social media sites like Facebook can really enrich your kid’s lives, but they can also be detrimental to their physical and mental health as well. Reports on kids and social media have studied kid’s usage of social media sites like Facebook, MySpace, Twitter, blogs and video gaming sites. Reports have shown that social media sites can be beneficial for kids as it helps them stay in touch, socialize, entertain and even do their homework well. These sites can enhance your kids’ creativity and help them develop various technical skills. However, on the flipside, social media can lead to depression, cyber-bullying and exposure to inappropriate content also. Too much time spent surfing through social media sites can lead to kids neglecting their studies, physical activity and even sleep!

Today, everybody seems to be tuned into social media, through their computers or mobile phones. Everybody seems to commending social media for its various uses. But what can the flipside be? Here we will talk about the pros and cons of social media. Pros of Social Media Although a lot of people say that social media is killing our psyche, it is however in fact working wonders in a number of fields including journalism. It opens new windows for new opportunities in every field. The most important aspect of social media is that it is easy to access and made specifically for the audience. Getting the latest news on social media sites like Facebook and Twitter is easy now. However, it can work wonders for journalism in many different ways. Blogging is a reliable source nowadays. Blogs are probably the fastest way of spreading news and can do so even before a reporter published or broadcasts a story. Twitter is another great way of spreading news. In the latest Japan disaster, Twitter feeds...

Bloggers tend to be extremely passionate and versatile when it comes to writing. But most of them spend hours on end wondering what more can they do to make their blogs more reliable, popular and useful for their viewers. In the Disney Social Media Moms Celebration that took place, bloggers received some very useful answers about how Facebook can be used to boost their blogs. The Internet is largely used to search for all kinds of information, but it is also used to make many discoveries through the people you connect with. For instance, 92 percent of mothers who use Facebook use it to keep up-to-date with their friends and family. And, 50 percent of mothers who use Facebook use it to learn about various brands and to get recommendations through friends. Every day, nearly 1 million users are being added to Facebook, and bloggers can capitalize on this to feed their blogs through Facebook or by using the Notes tool. Here is how you can do it: Start by creating a page and posting all you...

Quepasa Corporation, the founder and operator of quepasa.com is a popular social networking and gaming platform for the Latino community. Today, it announced the results of its social media advertising campaign that was sold through its reseller partner – Sony Pictures Television Ad Sales Latin America. This campaign was Quepasa’s first such campaign and has resulted in more than 13 million user engagements – which is a record-breaking success for the company. The campaign was designed to support the launch of a new Mexican consumer product. The campaign was brought about to promote the product through a broader media than television, Internet and radio. The campaign invited people to share their entries across social profiles in order to win points and prizes. What’s more, participants could also double their points by taking part is “high value” tasks. In just a matter of 6 weeks, the campaign generated more than 13 million engagements. The DSM technology was responsible for producin...

The biggest threat to your online activities would come from the lack of adequate security measures taken on mobile web browsers and social networking sites, and from high targeted attacks against organizations. This is a conclusion made by an Internet security threat report recently. Today, hackers are banking on gaining trust from their colleagues and are using this to launch online attacks. The biggest online attack came in 2010 and was known as Stuxnet. It largely targeted all the industrial control systems and has been dubbed as the most sophisticated malware to ever exist. It proved that malware can even be used to disrupt any vital infrastructure, such as the water pipelines, electrical power supply grids and financial trading systems. In 2010, targeted attacks were not only restricted to large multinational companies, but also included a number of smaller organizations as well. With smaller companies attempting to reduce the number of helpdesk calls being made, attackers are in...

Google’s latest attempt to implement social networking elements into its search engines appears to not be making a mark. Google is struggling to overcome the serious threats that are posed by the Facebook and Microsoft search collaboration. Google’s latest social search feature, +1, was released on Wednesday and has received weak reviews. Many users feel that it is potentially confusing to their browsing experience, it is too weak to overshadow its strong and already established competition and it has a weak social graph anchor. From the public’s point of view, the +1 feature looks like a copy of the Facebook “Like” button, which makes Google look more like a follower than an innovator. This move is not considered to be revolutionary. It’s being seen as a move made by Google to catch up with what Facebook has already done. While Google still remains the leader in search usage and advertising, it does not have the kind of social networking and social media influence that Facebook and Tw...

The latest warning to be issued by doctors is Facebook Depression! This is the latest in a series of disadvantages that social networking sites have been presenting off late, and it poses as a serious emotional danger for troubled teens especially. Although there are many debates about whether the depression already exists in these vulnerable children and just gets worse or is triggered off by negative influences; it is still being recognized as a condition that is triggered off by social networking sites. Facebook is no place for emotionally vulnerable teenagers. Social media sites present a false reality to youngsters through friends, contacts, status updates and happy pictures of popular contacts. To emotionally vulnerable youngsters who are yearning for popularity, this may make them more depressed. Most youngsters do not realize that the image created on social networking sites is far from the truth. Texting, emails and spending time on social networking sites can increase mood sw...

Social media is literally everywhere! The latest to make it into the news is how it is affecting the way teachers and students get connected outside of school. But is this a good thing? A school district recently placed limits on peer to peer communications between students and teachers through social media. But many school authorities have said that talking about issues of public concern is alright. Some schools do not see this is as a problem, but others have developed certain guidelines for their teachers. There is a certain unspoken code of ethics that teachers have to abide by.

Will market research surveys be replaced by something more powerful and effective like social media? Many global consumers and marketing experts feel that this is highly possible, what with social media taking the world by storm! The marketing research industry needs to finally break free of its conventional barriers and resort to using other, more groundbreaking means. Survey research is not a solution to every single thing. With the onset of social media, customers interact and engage with each other in a whole new way across the globe. Social media has indeed changed the way customers think and this is why they are less likely to get involved with research surveys. Most people in the research industry come in with a firm belief that representation is what it is all about. Yes, it is important to have samples that are representative of a population for some research, but it is important to break free from the notion that being representative is the only solution.

The latest in the fast food franchise network to use social media to grow is Go Sushi! Go Sushi is the latest store to harness the power of Facebook in order to build its business. The owners Angela Matthews and Jo Watt turned to Facebook to promote the brand. There are now around 273 fans who keep receiving special offers and updates from the store. The national marketing manager for the brand, Carly Taber has said that the growth of the customer base and popularity of the store has continuously been increasing since last year. The brand owes much of its success to social media sites like Facebook for building its online popularity.

You bet! It doesn’t matter whether you are into fashion or not! It is still very difficult to escape the clutches of social media, what the information on the latest fashion trends doing its rounds every day. From live streaming videos of catwalk shows to fashion blogs and social shopping sites where you get all sorts of tips and opinions, social media plays a very big role in the fashion industry. Facebook, Twitter and many other social networking sites have made a very big impact on the fashion industry, and why not? Yes, with the Internet, the fashion industry has definitely become a lot more accessible to the general public. Brands and retailers are now resorting to using social media in order to communicate with customers and listen to them. The Shopping Forecast is a new social site that provides fashion enthusiasts and bloggers with a platform on which to vote and participate in fashion competitions. The fashion voter’s opinion does really count in this site! The information tha...

Many art shows and museums have taken to using social media to talk about art. But for many, social media is a lot more than that! Many people feel that the photos and videos shared online are works of art themselves! The San Francisco Museum of Modern Art has recently created a work of art from anonymous Flickr photos, the 4 Guggenheim Museums recently displayed 25 YouTube video that were selected by esteemed judges, and the Volta art fair at New York exhibited videos that were uploaded to Vimeo. Many art collectors and curators feel that the whole concept of posting on various social media sites has led to a logical reflection of art in our times. Art basically characterizes its time and explains what life is all about now. The art of today is all about the Internet and is longer about being in galleries and museums. But for many others, the very concept of art is hazy. What after all qualifies as art? Computer and video art made by artists have found places in museums for years now....

In a recent occurrence, a teacher from Central Bucks East High School has been reprimanded and might even lose her job for blogging about her students. This is the latest news of a teacher having to bear the consequences of social media. She however, is not likely to be the last teacher to be out of a job because of social media. There are plenty of teachers and aspiring teachers who grew up in the first generation using social media for their entertainment. Last year, at the Academy of Notre Dame de Namur in Villanova, a teacher was dismissed for blogging about a student’s classroom presentation. These two examples are just a few in a list of teachers and professors who have found themselves in deep trouble for just expressing their views about their students through social media. Educators on the other hand, who use social media, argue that if done right, it can provide immense benefits. Students, they say, should learn to use such tools proficiently and responsibly. Some districts h...

As far as social media is concerned, Sprint is one company that you wouldn’t consider backward or lacking in knowledge. Yes, many consumer brands and sports have now started taking to social media and social networking in an attempt to get noticed, and this is the same case with Sprint as well. Sprint was recently given a valuable lesson in social media by a group of college kids. Here’s how the story goes! Sprint, the cellular giant, recently gave a marketing class about 10 Smartphone’s with unlimited wireless access. And, in return, Sprint wanted free marketing tips for their 4G network from the students who were able to show them in a very hands-on way, the benefits of social media. This is a great way to learning more, as most companies prefer to do their market research through surveys. But Sprint on the other hand, have taken it a step further by interacting with the very people who will actually be using their products.

Has your love for social media finally become a fashion trend? Brass Monki, fashion shoe designer, typically displays everything on his custom shoes – from Mario to Bob Marley. But his latest fashion collection includes bringing the best of social media to your shoes! The latest social media Nike shoes have hit the fashion scene – and how! Now with these shoes, you can prove to your competitors that you’re not only a great player, but you also spend hour’s online networking and tweeting. What’s more, they’ll probably think that you spend hours tweeting about your every dribble and dunk. Adidas has also sparked rumors by releasing their own line of Twitter and Facebook sneakers. Keeping with the latest in terms of fashion trends, pretty soon there will be Friendster jackets and MySpace hoodies that will be doing their rounds! Talk about the popularity of social networking!

Togetherville, the social network site for kids between the ages of 6-10 is very Facebook-like. Developed by Mandeep Singh Dhillon, an Indian-origin entrepreneur, the site was recently bought by Walt Disney for an undisclosed amount. According to the agreement, Togetherville will now solely be owned by Disney. However, Disney did not disclose the financial figures of the deal. Mr. Dhillon first launched the kiddy-version of Facebook last year, and termed it as a safe online community where kids could go play, learn things and mingle with friend under, of course, parental supervision. Excited over this acquisition, Dhillon has called Disney as “one of the most amazing family brands on Earth”. This deal is the latest acquisition by Walt Disney, which is now looking to invest more time and money on social media and mobile companies, and less time in creating console-based video games. The free site allows children to connect with friends in something akin to a virtual neighborhood. Howeve...

JPMorgan Chase & Co. has reportedly raised a whopping $1.22billion for a new fund that will invest in social media. This comes as a shock, as the company was expected to raise anywhere between $500 million to $750 million. Talk about exceeding expectations! The $1.22 billion figure was released on Wednesday in a regulatory filing for the J.P. Morgan Digital Growth Fund LP. This represented the total amount sold. This Digital Growth Fund has been described in the regulatory filing as a Venture Capital Fund that offers only pooled investment fund interests, and no sales will be made after December 31st, 2011. The Digital growth Fund is basically the company’s social media fund. The launch of this social media fund follows the January $1.5 billion fundraising attempts of Facebook, the biggest social networking site in the world. These attempts were mainly made by Goldman Sachs Group Inc. and its clients.