Quepasa Corporation, the founder and operator of quepasa.com is a popular social networking and gaming platform for the Latino community. Today, it announced the results of its social media advertising campaign that was sold through its reseller partner – Sony Pictures Television Ad Sales Latin America. This campaign was Quepasa’s first such campaign and has resulted in more than 13 million user engagements – which is a record-breaking success for the company. The campaign was designed to support the launch of a new Mexican consumer product. The campaign was brought about to promote the product through a broader media than television, Internet and radio. The campaign invited people to share their entries across social profiles in order to win points and prizes. What’s more, participants could also double their points by taking part is “high value” tasks. In just a matter of 6 weeks, the campaign generated more than 13 million engagements. The DSM technology was responsible for producin...
Social media optimization news and Social media marketing tips is a technique that involves engaging social networking sites to reach out to your niche customers and promoting your business.