Roots Canada is a major Canadian retailer that has recently started using Facebook’s “pop up” store feature to preview its current spring collection. Today, there are more and more retailers and businesses that are taking to social media to promote their products and services. This web-based store was first launched on Tuesday, and is similar to any other pop up store in the real world. It has a small, temporary site that offers a limited selection of products to increase brand awareness. By using Facebook to launch their digital store, Roots has instant access to millions of Canadians who are already signed up with Facebook to connect with friends across the globe. Tanja Zelko, the manager of online marketing and customer experience at Roots has said that if you are already signed up with Facebook and spend many hours browsing and connecting with people, then you no longer need to leave the site in order to shop. Although it is very difficult to measure the value of social media, ther...
Social media optimization news and Social media marketing tips is a technique that involves engaging social networking sites to reach out to your niche customers and promoting your business.