Social Media Optimization News | Social Media Marketing Tips

In a bid to ramp up its revenue increasing efforts, social networking giant, Facebook is testing out a new ad format that would essentially target used based on the keywords that they use in their wall posts and status updates. This move might rekindle the debate that was brought about over privacy that has plagued Facebook for many years. This format will be called as “related adverts” and is specifically designed to provide advertisers with a far more targeted audience by offering those products and services that are based on a user’s activities and thoughts. The move is the latest made by the social network to leverage on its users’ personal data and use it for advertising purposes. In January, Facebook rolled out the “sponsored stories” section that enables brands to attach themselves to a user’s status update, click on “likes” on a homepage and place check-ins as well. Supporters of this new move say that advertisers could especially gain from presenting users with a product that ...

If you’re planning on a vacation this year, then TouristInfo 2.0 should probably help you. A new age social media network , this platform helps by bringing travelers and tourism providers together. Launched in Dec, the site has a huge variety of photos, videos and reliable holiday spot information that have all been provided by tourists, tour operators, locals, hotels and other tourism professionals. Thanks to the efforts of these individuals, the new travel network has started off with a bang! One of the main features of this tourism network is that it is an open structure community. It is basically modeled on a social network, but also offers members the option to structure and fine tune their content presentation and publishing, and can even include search engine optimization features. With this network, members can now upload photos, create albums, add events, send invitations, build profiles and pull in rich content from other websites.