Social Media Optimization News | Social Media Marketing Tips

Today, organizations have started to think different and have taken to social media to increase revenues. Social media contributes to millions of dollars worth of business annually. This is why many businesses have started using innovative and cutting-edge approaches to further their aims through social media. Surveys have shown that more than two thirds of companies are now using social media to handle their day-to-day business activities, and have received some very important results that contribute to their success. Most small businesses do not have the kind of budgets that larger corporate’s have for communications and marketing, which is why social media channels are now considered to be encouraging as far as generating value is concerned. Effectively using social networking sites, forums and blogs is a great way to increase annual sales. Such a boost can help companies expand and grow and invest in more businesses or hire more staff. Surveys have also shown that as many as 9 out ...

Today, everybody seems to be tuned into social media, through their computers or mobile phones. Everybody seems to commending social media for its various uses. But what can the flipside be? Here we will talk about the pros and cons of social media. Pros of Social Media Although a lot of people say that social media is killing our psyche, it is however in fact working wonders in a number of fields including journalism. It opens new windows for new opportunities in every field. The most important aspect of social media is that it is easy to access and made specifically for the audience. Getting the latest news on social media sites like Facebook and Twitter is easy now. However, it can work wonders for journalism in many different ways. Blogging is a reliable source nowadays. Blogs are probably the fastest way of spreading news and can do so even before a reporter published or broadcasts a story. Twitter is another great way of spreading news. In the latest Japan disaster, Twitter feeds...

Google’s latest attempt to implement social networking elements into its search engines appears to not be making a mark. Google is struggling to overcome the serious threats that are posed by the Facebook and Microsoft search collaboration. Google’s latest social search feature, +1, was released on Wednesday and has received weak reviews. Many users feel that it is potentially confusing to their browsing experience, it is too weak to overshadow its strong and already established competition and it has a weak social graph anchor. From the public’s point of view, the +1 feature looks like a copy of the Facebook “Like” button, which makes Google look more like a follower than an innovator. This move is not considered to be revolutionary. It’s being seen as a move made by Google to catch up with what Facebook has already done. While Google still remains the leader in search usage and advertising, it does not have the kind of social networking and social media influence that Facebook and Tw...

You bet! It doesn’t matter whether you are into fashion or not! It is still very difficult to escape the clutches of social media, what the information on the latest fashion trends doing its rounds every day. From live streaming videos of catwalk shows to fashion blogs and social shopping sites where you get all sorts of tips and opinions, social media plays a very big role in the fashion industry. Facebook, Twitter and many other social networking sites have made a very big impact on the fashion industry, and why not? Yes, with the Internet, the fashion industry has definitely become a lot more accessible to the general public. Brands and retailers are now resorting to using social media in order to communicate with customers and listen to them. The Shopping Forecast is a new social site that provides fashion enthusiasts and bloggers with a platform on which to vote and participate in fashion competitions. The fashion voter’s opinion does really count in this site! The information tha...

Has your love for social media finally become a fashion trend? Brass Monki, fashion shoe designer, typically displays everything on his custom shoes – from Mario to Bob Marley. But his latest fashion collection includes bringing the best of social media to your shoes! The latest social media Nike shoes have hit the fashion scene – and how! Now with these shoes, you can prove to your competitors that you’re not only a great player, but you also spend hour’s online networking and tweeting. What’s more, they’ll probably think that you spend hours tweeting about your every dribble and dunk. Adidas has also sparked rumors by releasing their own line of Twitter and Facebook sneakers. Keeping with the latest in terms of fashion trends, pretty soon there will be Friendster jackets and MySpace hoodies that will be doing their rounds! Talk about the popularity of social networking!

Everybody knows how important social media sites have become; so much so that even insurance companies have started taking to social media sites to find out more about the people they insure. Medical liability, disability and workers’ compensation insurers have now started using Facebook and Twitter to check for potential frauds. What’s more, health insurers have also begun to use online profiling for the underwriting process. This includes the Twitter and Facebook posts to check where current and prospective members go and what they do. Yes, insurance companies have started using social media to outdo their competition when it comes to understanding the profile of the insured. This practice also includes underwriting, like using tweets or posts to find out whether a person’s hobbies are risky – like skydiving or running - and then using this to investigate disability claims. So, patients are advised to stay away from social media sites if they are at home recovering from an illness or...

Recent reports have shown that the latest social media site to be banned in China is none other than LinkedIn. This has come about after the network became a hugely popular platform for organizing certain anti-government protests. The website has recently grown very popular in China and was holding its own against competitors like Tianji and Ushi. Twitter has already been blocked and according to recent reports, LinkedIn has also been targeted. Anti-government protesters have begun using social networks to organize demonstrations and events, and to engage other. But the Chinese government has started blocking sites in an attempt to combat these protests. The Chinese government has blocked Facebook and Twitter, forcing users to turn to LinkedIn to coordinate protests and share information. What’s more, the Chonese government has also cracked down on some local sites like Renen by blocking specific search queries and preventing users from updating or posting status updates containing sen...