Social Media Optimization News | Social Media Marketing Tips

Measuring your Returns on Investment from your social media campaign can be a bit difficult, what with all the real world business performance metrics failing to give accurate results. Measuring your social media ROI is indeed very challenging; however studies have shown that nearly 65% of the companies who use social media are also using engagement data as the top metric to measure ROI. 22% of the companies on the other use product revenue to define performance. Here are 5 tools to help you measure your social media ROI: Viralheat: This is a social media analytics tool that is enabled with Facebook, Twitter and Google Buzz and offers analysis based on sentiments to identify the moods. It helps companies to discover supporters and detractors who are talking about you. It monitors, informs and shows you which of these conversations are going viral. It also provides insights about your social media campaign. Social Networking Media ROI Calculator: This is a free tool that helps to calcul...

The latest unrest in the Middle East has once again revived a long since dead discussions – the power of social media. With recent headlines talking all about the Facebook and Twitter Revolution, critics have responded by saying that the influence of social media is highly exaggerated. Social media according to them, enables fast coordination but not the essential resolve that is required to sustain a movement. And although Facebook cannot really replace activism, it has actually played a big role in the unrest taking place in Egypt. In Egypt, very few dared to speak out about the President’s illegitimacy. Not until Facebook came into the picture that is. Social networking gives activists a tool for faster coordination and it reveals important information with regarding peer preferences. It provides demonstrators with a platform that tells them that they are not alone. Twitter also plays a big role. President Barack Obama’s campaign was slated to be the first great social media ...