Social Media Optimization News | Social Media Marketing Tips

Today, more and more businesses are using social networking and media sites to handle a large part of their business. But it is very important for businesses to execute a social media strategy. This involves cultural alignment, building a solid process and training employees so that all the necessary parts of the organization can participate as well. A social organization is truly social when it is active internally as well as externally. And this is where it can get complicated. Many of the major corporate PR blunders have occurred because of careless employees tweeting from corporate accounts. This is why it is very important to trust the person who you are putting in charge of voicing your brand. But what if the employees communicate from their own accounts? If you restrict your employees from using their own accounts, they will complain that it is their personal account and they have the freedom to use it as they wish, especially if the employee concerned isn’t customer-facing. But...

Everybody makes mistakes. Companies, employees – everybody! Services sometimes don’t live up to expectations and products sometimes malfunction. Once the press gets an idea of your misfortunes, you’re just about done in for. The best way to maintain your reputation is through social media! Catapult your social media team into acknowledging online that your brand is aware of the allegations being made. Talk to your audience through Facebook and Twitter and don’t just limit it to this. When a PR crisis occurs, your business is at stake. Here are a few ways to use social media to overcome bad press: Let your boss do the talking: The public doesn’t want to hear from the employees in the case of a PR crisis. They want to hear from the head honcho – the big boss. So, ask your CEO or brand manager to show up in front of the masses and assume responsibility for the mistake made while at the same time offer a plan of action and a solution. Use YouTube: Apart from discussing the matter with your...

Larry Page, Google’s new CEO, is passionate about social networking, and so is Google! And he’s immensely interested in getting Google onto the social networking platform. Google has been repeatedly saying that Facebook is not a real competitor to them, in spite of many of the Google employees shifting to Facebook. Does Google get intimidated by Facebook? It seem this way, what with the whole frenzy of social networking tests and activities going on in Google. Google has been making several attempts to get it right as far as social networking is concerned. They’ve tried to buy out Friendster, but couldn’t do so, and now they are encouraging their employees to work harder in this area. Google had launched Orkut a month before Facebook came on to the scene and was the biggest social networking site at the time. But with the emergence of Facebook, Google has lost its top spot. Google feels that its future success largely depends on its social networking capabilities and not on email or se...

Senior citizens has increasingly started turning towards social networking sites like Facebook to keep in touch with friends and family. Social networking amongst seniors has become so popular that many of the North Shore senior centers and councils are holding workshops to teach senior citizens about how to use Facebook. Many of these workshops are booked out! Many senior citizens are now creating their own Facebook profile pages and using it on a regular basis. Most senior citizens confess to using Facebook more than actually watching television! Social networking is a great way for senior citizens to keep in touch with their friends and family. What with more and more people going social, the only thing left to happen was the seniors joining up. And now that this seems to be the case can anyone argue that social network is not a phenomenon?

Quepasa Corporation, the founder and operator of quepasa.com is a popular social networking and gaming platform for the Latino community. Today, it announced the results of its social media advertising campaign that was sold through its reseller partner – Sony Pictures Television Ad Sales Latin America. This campaign was Quepasa’s first such campaign and has resulted in more than 13 million user engagements – which is a record-breaking success for the company. The campaign was designed to support the launch of a new Mexican consumer product. The campaign was brought about to promote the product through a broader media than television, Internet and radio. The campaign invited people to share their entries across social profiles in order to win points and prizes. What’s more, participants could also double their points by taking part is “high value” tasks. In just a matter of 6 weeks, the campaign generated more than 13 million engagements. The DSM technology was responsible for producin...

Google’s latest attempt to implement social networking elements into its search engines appears to not be making a mark. Google is struggling to overcome the serious threats that are posed by the Facebook and Microsoft search collaboration. Google’s latest social search feature, +1, was released on Wednesday and has received weak reviews. Many users feel that it is potentially confusing to their browsing experience, it is too weak to overshadow its strong and already established competition and it has a weak social graph anchor. From the public’s point of view, the +1 feature looks like a copy of the Facebook “Like” button, which makes Google look more like a follower than an innovator. This move is not considered to be revolutionary. It’s being seen as a move made by Google to catch up with what Facebook has already done. While Google still remains the leader in search usage and advertising, it does not have the kind of social networking and social media influence that Facebook and Tw...

As far as social media is concerned, Sprint is one company that you wouldn’t consider backward or lacking in knowledge. Yes, many consumer brands and sports have now started taking to social media and social networking in an attempt to get noticed, and this is the same case with Sprint as well. Sprint was recently given a valuable lesson in social media by a group of college kids. Here’s how the story goes! Sprint, the cellular giant, recently gave a marketing class about 10 Smartphone’s with unlimited wireless access. And, in return, Sprint wanted free marketing tips for their 4G network from the students who were able to show them in a very hands-on way, the benefits of social media. This is a great way to learning more, as most companies prefer to do their market research through surveys. But Sprint on the other hand, have taken it a step further by interacting with the very people who will actually be using their products.

Has your love for social media finally become a fashion trend? Brass Monki, fashion shoe designer, typically displays everything on his custom shoes – from Mario to Bob Marley. But his latest fashion collection includes bringing the best of social media to your shoes! The latest social media Nike shoes have hit the fashion scene – and how! Now with these shoes, you can prove to your competitors that you’re not only a great player, but you also spend hour’s online networking and tweeting. What’s more, they’ll probably think that you spend hours tweeting about your every dribble and dunk. Adidas has also sparked rumors by releasing their own line of Twitter and Facebook sneakers. Keeping with the latest in terms of fashion trends, pretty soon there will be Friendster jackets and MySpace hoodies that will be doing their rounds! Talk about the popularity of social networking!