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Google’s Social Networking Mistakes

Google’s Social Networking Mistakes
Larry Page, Google’s new CEO, is passionate about social networking, and so is Google! And he’s immensely interested in getting Google onto the social networking platform.

Google has been repeatedly saying that Facebook is not a real competitor to them, in spite of many of the Google employees shifting to Facebook. Does Google get intimidated by Facebook? It seem this way, what with the whole frenzy of social networking tests and activities going on in Google.

Google has been making several attempts to get it right as far as social networking is concerned. They’ve tried to buy out Friendster, but couldn’t do so, and now they are encouraging their employees to work harder in this area.

Google had launched Orkut a month before Facebook came on to the scene and was the biggest social networking site at the time. But with the emergence of Facebook, Google has lost its top spot. Google feels that its future success largely depends on its social networking capabilities and not on email or search engine capabilities.