Sunday, April 10, 2011

Search Engines tap into Social Media sites to tailor the Search Results

Search Engines tap into Social Media sites to tailor the Search Results
Search online for a specific topic and you’ll get mixed results that could relate to or not relate to what you are looking for. This can be very frustrating form a browser. So, in an effort to get better and more personalized search results to online queries, most search engines have started tapping into social media sites for recommendations.

This step is considered to be the most groundbreaking step in the last few years of online search, and has managed to make the online search experience a better and smoother experience. Internet searchers are constantly on the lookout for the best search results and should not be fooled by low-quality websites that take advantage of loopholes in the system. And what better way to do this than by using social media sites? Only one friend will know what their other friends want and can recommend the best and most tailored links.

Online search has been a frustrating experience off late. And this is why introducing people is a great way to boost online search efforts. Every month, more than 500 million users on Facebook itself, share about 30 billion links, blog posts and other content with friends.

By liking things and sharing things on Facebook, most of us unknowingly help our friends in their search queries. There is great potential in recommended links, which acts as a sign that a page holds good and interesting information. Pages that users like on Facebook are very powerful because users know that their friends will definitely check out the links that they like.

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