Social Media Optimization News | Social Media Marketing Tips

Core Jane recently had a very close call with the authorities after his latest Twitter message went wrong. The Hurricanes fullback caused a near riot with the Internet browsers when he posted a “not-so-good” description of Australian referee, Stuart Dickinson, and his performance in the Friday’s 14-9 game with the highlanders. Apparently Jane tweeted about being extremely angry about the game and how there was one person who played worse than anyone else during the game because he never got the ball. Of course his hints were aimed against Dickinson. Jane has since removed this tweet after Sanzar boss, Greg Peters, and Lyndon Bray, game manager, were both alerted to the tweet. And although there was no official action taken against Jane, Peters said that there was a general announcement made to the players about practicing caution when it comes to using social media. As a rule, Sanzar has said that it would take any social media messages as a public media comment, so player shoul...

In the latest news to come out of the social media market , Facebook has recently announced that it will be improving its search methodology. This move has been designed to allow users to locate the results that they are looking for easily. Every day, the search market is literally abuzz with different kinds of activity. Greplin, for instance, is a startup that recently left Beta. All Greplin users can now conduct searches across their Facebook, Gmail, Twitter and LinkedIn connections. The search company’s primary services are to support queries in Google Docs, Google Reader and Google Calendar. It also hopes to follow tweets very soon. Google also released a tool to battle online spam. This tool allows its Chrome users to filter out unwanted websites from their search results. With this block option, users have to simply click a button and add all the undesirable sites to a list of blocked links, and these will never appear in their search results again. Facebook also redesign...

Social networking sites have become extremely popular and are the sole cause for the steadily increasing share of users who spend money on advertising online. eMarketer has recently sent out a report that shows that of the $69 billion that marketers spend on advertising, 8.7% of this will be spent on online advertising. This figure is expected to rise to 10.2% by 2012. This rise in popularity has of course been attributed to Facebook. It is said that by the end of 2012, more than half of the spending will take place in countries outside the United States, which is where most of the social media market campaigns are concentrated. Facebook is expected to have global ad revenues of $4 billion, while Twitter is expected to attract $150 million. So, Facebook will receive nearly 70% of all the social media ad revenues worldwide. Reports have shown that marketers today are taking towards integrating social media in their overall platforms. Advertising in social networking sites is bec...

Freedom Communications, Inc. believes in encouraging its staff and associates to participate in social media, as it believes that this can be used to generate more interest in the company’s products and services and has the capability to increase the business opportunities. However, the company also aims to ensure that these social media communications maintains integrity and brand reputation, while at the same time reduces the number of potential legal risks. All employees of the company are required to sign this new policy. This new policy applies to all the Freedom Communications associates. The company believes that the Internet provides businesses with a large number of unique business opportunities, what with interactive discussions and shared information taking place on Facebook, Twitter, chat rooms, blogs, etc. However, allowing staff to use social media freely can also be risky for the company, as confidential information, brand reputation, etc. can be jeopardized. To ...

In an attempt to seize upon investor excitement over social media and networking companies like Facebook and Twitter, JPMorgan Chase is now planning on starting a new fund to invest in these social media companies. The proposed fund that will be run by JPMorgan is looking at being raised from $500 million to $750 million and which will be poured into companies like Twitter and Groupon. The idea behind all of this is to support companies with highly established business models and steady incomes before they plan on going public with their stock sales. Many of the most popular social media companies like LinkedIn and Pandora have already started to go public with their stocks. These filings come before the much-anticipated stock sales from Groupon and Facebook. Interest in these companies has been on the rise recently. JPMorgan plans on buying and selling shares in these companies for their clients and do not intend to directly invest in the firm’s own money.

What with everything going virtual, why leave Valentine’s Day behind? On this special day, some of the biggest brands like Mattel, Victoria’s Secret and CBS are turning to social media to market their products on Valentine’s Day. Many brands have been pushing the Valentine’s Day hype on many of the social networking sites like Facebook and Twitter, as well as YouTube. Companies are vying to get the best and most exposure for Valentine’s Day. On an average, a person would usually spend about &116 on Valentine’s merchandise. These estimates show an approximately 12.8% increase since last year. Valentine’s Day is about being social. So, let your loved know you love them and let your entire network know about a Valentine’s Day gift on Facebook and Twitter. This creates a lot of brand resonance.