Marketers take to Social Media to Promote Valentine’s Day

What with everything going virtual, why leave Valentine’s Day behind? On this special day, some of the biggest brands like Mattel, Victoria’s Secret and CBS are turning to social media to market their products on Valentine’s Day. Many brands have been pushing the Valentine’s Day hype on many of the social networking sites like Facebook and Twitter, as well as YouTube.

Companies are vying to get the best and most exposure for Valentine’s Day. On an average, a person would usually spend about &116 on Valentine’s merchandise. These estimates show an approximately 12.8% increase since last year.

Valentine’s Day is about being social. So, let your loved know you love them and let your entire network know about a Valentine’s Day gift on Facebook and Twitter. This creates a lot of brand resonance.